How does a multiplex earn its revenue? When we go for movies, do we only watch the movie on the screen? No. Innumerable advertisements about upcoming movies, established brands and local retailers are showcased during the movie. Apart from this, the food and beverage that we order during interval is also a source of revenue for the multiplexes. In the financial modeling certification language, let’s take the examples of PVR and INOX Leisure, two listed multiplexes, to elucidate our point

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