Planning a New School Over the years, we have found that each situation while starting a school presents unique opportunities and challenges. During the Initial stage, Our International School Consultants will help clients to validate the idea, identify key issues to be addressed, gather information through market survey to understand competition, parent preferences, education programs, positioning, marketing, statutory approvals, boards, perform SWOT analysis to determine the key criteria for the school to be successful and arrive at sustainable school concepts along with draft timelines and draft budget. A detailed School Project Report covering all aspects of the approved school concept, budget is prepared by our school consultants. The report is prepared in close consultation with the promoters to ensure that its final version is a document that promoters and school consultant agree upon. The report covers the following aspects of the new school setup.