Cinema Business Overview Movie theater businesses sells movie tickets to everyday people. They also sell tickets to private screenings for groups, businesses, and other organizations. 1.Who is this business right for? If you have a passion for cinema, storytelling, and acting, running a movie theater business will prove especially rewarding. 2.What happens during a typical day at a movie theater? The typical movie theater business owner handles a wide array of responsibilities in the usual workday. He does everything from determining which movies to show at the theater to handling marketing endeavors, hiring new employees, delegating work to current employees, and securing licensing deals for future films. 3.What is the target market? The ideal customer is a large group that is willing to pay plenty of money to rent a portion of the theater for a private screening. Oftentimes, businesses and other organizations will pay extra money to secure a section of the theater for their group's viewing of a film. 4.How does a movie theater make money? A movie theater business makes money by selling tickets to movies. This business also makes money by selling concessions such as popcorn, candy, and refreshments. 5.What is the growth potential for a movie theater? A successful movie theater business can expand to additional locations and eventually spread across the region or even the country.