Presently Cinema is one of fast growing entertainment industry tool/ medium for delivering latest movies to urban and tier 2-3 cities with estimated population below 2 lac. Key advantages of setting up a miniplex is lower investment as compared to multiplex and ability to sustain for a longer period with lower per day visitors. Today India has around 60% cinema halls at Tahsil level cities/ places and most of these halls are in bad shape following their inability to offer services at par with client needs and changing sociology.
A Miniplex is a modernised cinema hall wherein it balances visitor's feeling with Cinema and Multiplex levels finely mixed into one. India's large segment of with family cinema viewers broadly prefer such halls for outing and viewing cinema on routine basis. Such miniplex theatres largely attracts uneven visitors who left viewing movies in cinema halls because of lack of quality of services like sound, acoustics, cleanliness and quality of audience.
Miniplex has following key advantages:
- Lower Investment as compared to Multiplex cinema
- Lesser maintenance cost
- Can be setup in small space of minimum 2,500sqft for hall and 1,500sqft for cafeteria and lounge (With separate ample parking space for two-wheelers and four wheelers)
- Good occupancy of above 50% in average as compared multiplex cinemas
- Available Movies pattern - Fixed Hire basis, Revenue sharing basis, Fixed Rental
- Earning areas include Movies Tickets, Cafeteria, In-House Advertisement campaigns at various points in the location, Parking
- Morning shows from 9am to 12pm can be used for Seminar/ Conference services and Other Shows (6pm or 9pm), Products Launching/ Birthday Party, Rings Ceremony etc.
- Consistent Returns on Investment
- Can be done in parallel with other existing ventures (using automation tools)
Why Archidea for building a Miniplex cinema hall:
- One stop genuine solution for entire range of requirements
- Experienced and qualified resources for execution and timely completion
- Offers specialised Training to Owner and rest of team members for smooth conduct of operations
- Direct tie-up with Distributors
- Knowledge base sharing for best performance
- Client friendly approach for pre-post launch service requirements
- Promotion of our client projects through our website
- Helps in identifying and establishing multiple screens requirement based on local level survey and feasibility study. Multiple screens can be setup in combination of 100 to 300 seats.