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Presently Cinema is one of fast growing entertainment industry tool/ medium for delivering latest movies to urban and tier 2-3 cities with estimated population below 2 lac. Key advantages of setting up a miniplex is lower investment as compared to multiplex and ability to sustain for a longer period with lower per day visitors. Today India has around 60% cinema halls at Tahsil level cities/ places and most of these halls are in bad shape following their inability to offer services at par with client needs and changing sociology.
A Miniplex is a modernised cinema hall wherein it balances visitor's feeling with Cinema and Multiplex levels finely mixed into one. India's large segment of with family cinema viewers broadly prefer such halls for outing and viewing cinema on routine basis. Such miniplex theatres largely attracts uneven visitors who left viewing movies in cinema halls because of lack of quality of services like sound, acoustics, cleanliness and quality of audience.
Miniplex has following key advantages:
Why Archidea for building a Miniplex cinema hall: